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Multidisciplinary Engineering & Interactive Design
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WE prototype site


2006 - Interactive prototype developed with ActionScript.

While starting as a digital producer at TBWA TEQUILA, I saw a few art directors construct a physical model of a liminal space with printouts and poster boards for a pitch.

They were trying to use a webcam to simulate flying through the liminal space towards different locations. I told them it might be easier to build this in Adobe Flash. They asked the planning department if they could make time in my schedule for it, and the department gave me 8 hours to give it a shot. I built an interactive demo with 3 spaces using a basic depth scaling algorithm and some parallax movement.

Armed with the interactive demo and a big physical model in the center of the presentation room table, they came out smiling, raving and popping champagne. Felt very satisfying to contribute with a small amount of time, and make an impact.

Project Information


Project duration: 8 hours.

My roles:

• Technical artist
• frontend development

Tools used:

• Adobe Flash
• Photoshop

Project Credits:

TBWA\TEQUILA
Roles : Design & PM
https://www.tbwa.nl
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