Botanical Wonders is an initiative of the Flower Council of Holland, on behalf of the Dutch floriculture sector.
"Botanical Wonders" was a campaign that leveraged web-based augmented reality, ensuring full accessibility on all mobile devices. Launched across multiple territories, it featured a full on voice-over instructing and describing, enhancing the user experience.
The campaign was designed to promote indoor flowers and plants by informing users about the benefits of having greenery in their homes. Users could virtually place three pillars in their living rooms, each highlighting a different advantage of indoor plants. These interactive demonstrations showed how this could enhance their lives.